Brand Book

How to use the Beta Crane logo, colours and typefaces correctly. Prepared for dealers, press, suppliers and agencies; logo files can be downloaded below.

Using the logo, colours and typefaces the same way everywhere makes the brand recognisable. These rules apply to the website, catalogues, quotations, machine plates, vehicles and signage. Write to us if you are unsure about a use.

Download all logo files

Logo. Three versions.

Pick the version that suits the background. Use vector (SVG) for print and signage, PNG for office documents and presentations.

Primary logoOn white and light backgrounds.SVG PNG

White logoOn dark backgrounds and dark photos.SVG PNG

Logo on yellowFor signage, vehicle graphics and machine plates.SVG PNG

Icon. For small spaces.

The square icon made from the "b" of the logo, used where the full logo would be too small to read: site icon, social media profile, app icon.

PNG · 512 px

Clear space and minimum size.

Leave clear space of half the logo height around the logo; keep text, lines and other graphics out of it.

½ H½ H

Screen: at least 120 px wide
Print: at least 30 mm wide
Smaller: use the icon

Colours. Yellow and dark.

Brand yellow matches the paint of our machines; it is used with dark tones and plenty of white space. Click a code to copy it.

Beta yellow

Primary brand colour. Machine paint, logo background, accents.

Logo black

Logo and text colour.

Night navy

Dark backgrounds.

White

Product image background and white space.

On the website a slightly brighter yellow, #F5A11C, is used on screen. For print, ask your printer for a proof matched to the brand yellow (#EB9B1E) to get the Pantone or CMYK value.

Typefaces. Plain and technical.

Both typefaces are free and open source (SIL Open Font License) and can be downloaded from Google Fonts.

Aa Çç Ğğ İı Öö Şş Üü

Archivo

Headings and body text. Regular (400) and medium (500) for headings, regular for body text.

Google Fonts

5 t · 380 V · FEM 2m

IBM Plex Mono

Technical values, dimensions, labels and small headings; in capitals with wide letter spacing.

Google Fonts

Misuse. Avoid these.

Do not stretch or squash it.

Do not rotate or skew it.

Do not recolour it outside the brand colours.

Do not add shadows, glows or other effects.

Do not place it on busy photos without a plate.

Do not separate or change the "vinç sistemleri" line.

Product images. One style.

White background, 4:3 ratio, at least 1600 × 1200 px.
Machine in Beta yellow and dark tones; the logo on the machine, following the surface angle.
Product centred with space around it; the bottom-right corner is left free for the site badge.
The file name describes the product (e.g. cift-tamburlu-vinc-motor-tarafi.jpg) and every image has a description.

Example of a product image that follows the rules: Beta double drum hoist

If you need the logo in another format (EPS, PDF) or a use not covered here, write to us: destek@betavinc.com

Download the logo pack